A Brief Introduction…

by Isabel Belliard
February 26, 2010

A word from the Regional Identity Marketing Director

As a first generation American and a trilingual marketing major, I can trace my interest into marketing with my love of commercials as a small child. I remember the attractive and creative ideas that I later linked to marketing’s variables of innovation and ingenuity. My undergraduate marketing studies have further enhanced this deeply engrained interest.

At the age of three, El Paso became my permanent home. I have fallen in love with the culture and community of the Sun City. Because of my interest in marketing and my strong conviction and dedication to the El Paso community, Regional Identity and REDA offer an opportunity for me to play a role in two elements I aspire to explore in my academic career. Ri allows me to voice my opinion about current events throughout the Paso del Norte region while simultaneously giving me crucial marketing experience by working with strategic alliances within UTEP and with the Marketing Department of REDA.

As much as I would like to, I will not indulge in writing pages and pages about Ri’s future marketing efforts. Instead, I will keep you all yearning to know more. Trust me, the wait will be worth it. For now, just know that rather than relying on the conventional methods of creating awareness and recognition, it is my intention (along with the rest of REDA’s Marketing Committee) to implement fresh, original, and unexpected ideas. So keep your eyes and ears open for great stuff, courtesy of Regional Identity!

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Isabel Belliard

Belliard is a junior Marketing major at the University of Texas at El Paso. She is the Marketing Director of the Regional Identity magazine. She plans to practice public interest marketing after she graduates.